The Prada Story: Ensuring The Brand's Future By Creating Unified Customer Experiences
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
Luxury product to service brand extension and brand equity transfer - ScienceDirect
Fashion Branding and Communication | SpringerLink
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions - ScienceDirect
Full article: The dilemma of luxury brand extensions
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
PDF) Drivers of Brand Extension Success: What Really Matters for Luxury Brands | Hannes Gurzki - Academia.edu
Prada - Wikipedia
Brand Extension for Louis Vuitton on Behance
Fur Free
Hermes Brand Extension Proposal | Dior and i, Hermes, Old money style
PRADA Beauty - Shop Online | Lane Crawford
Brand Extension | SpringerLink
Prada Brand Identity and Product Idea by Loredana Ferrara - Issuu
PDF) Brand and line extensions: an empirical study from the new age luxury industry
Brand Extension for Apple by Shina Ahluwalia - Issuu
Brand Extension Overview & Examples | What is Brand Extension? - Video & Lesson Transcript | Study.com
Prada Business Model Evolution and Future
Hermes Brand Extension Proposal by Angela Peng - Issuu
